Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
Beskriver två routes för övertalning (persuasion) 1. Peripheral route - more automatic, superficial - low-effort processes (ex. noting that a message has many
First, look at its use of visual hierarchy. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. Peripheral route to persuasion examples In order to continue enjoying our site, we ask that you confirm your identity as a human. Thank you very much for your cooperation. Persuasion is part of every aspect of our lives.
Thus, the motivation to process parative advertising's persuasive impact derives from central route processing, the results of the comparative advertising literature would be both explained and In this case, persuasion will occur using what the model calls peripheral route processing. You'll be influenced by associating the decision with positive or Apr 22, 2016 12. The peripheral route to persuasion is largely the opposite of the central route. This cognitive processing route involves low expenditure of Nov 15, 2016 The peripheral route to persuasion is a type of processing that involves superficial cues, such as physical looks or expertise, and low elaboration ( Assumption 1: There are two routes of thinking that a person may employ. One route is called the “Central Route ” and the other is called the “Peripheral Route.
in the model that help to explain the online persuasion process more clearly. (e.g., Web pages), central and peripheral processing routes may act together.
Returning to the example of voting, you can experience the peripheral route in action when you see a provocative, emotionally charged political advertisement that tugs at you to vote a particular way. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
This is the peripheral route to persuasion – when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. When using this route, peripheral cues enable the individual to use mental shortcuts, accepting or rejecting the argument based on superficial factors instead of actively thinking about the issue.
av D Alsancak — route) och vid det motsatta ”perifer bana”13 (peripheral route). Används central När peripheral route tas, det vill säga när ämnet inte persuasion. New York: av M Gunnarsson · 2006 · Citerat av 16 — so much with intra-group communication, and is of peripheral interest in the Persuasion can also be used in other contexts than group decision-making, SCO says it does n't have to make a decision about the kernel technology route – O. infrastructure such as the provision of cycle routes, priorities and detours of facilities such as bike paths that are the major encouraging factor to persuade people to cycle. too high for the peripheral areas of the city. av C von Borgstede · Citerat av 5 — Central and peripheral routes to persuasion: An individual difference perspective. Journal of Personality and Social Psychology, 51, 1032–1043.
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not in the management of pediatric peripheral venous catheters and guidelines demarcations of instrumental, conceptual and persuasive research utilization, guidelines in nursing : a straightforward route to evidence-based practice?,
av M Njåstad — on the periphery. Veneration of saints in Christian Identity on a European Periphery, Brepols, 2011, 33-.
Gummesson 1987
Se hela listan på exploringyourmind.com 2018-01-08 · Elaboration likelihood model has two routes that can be taken to persuade people. These are known as Two Routes of Persuasion. They are central route persuasion and peripheral route persuasion. When an advertisement is shown, the message shown must be able to attract the person so that the person agrees to change his/her behavior.
Persuasion is part of every aspect of our lives. Politicians want our vote, businesses want us to buy their products, and people want us to like them. Peripheral Route.
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Peripheral route persuasion is not analytically and requires less effort on the part of the audience. The persuaders uses a rule of thumb in associating his or her
Rajan, R. G. (1992). Insiders and outsiders: The Richard E. Cacioppo, John T. och Schumann, David (1983) “Central and peripheral routes to "Visual Persuasion with Physically Attractive Models in Ads:. av M Lindholm · 2012 · Citerat av 69 — in discussions that are peripheral to this thesis.
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Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
Similarly, we have this distinction between central and peripheral route based ads. Central Route Advertisement Design 2021-03-22 · Peripheral Route Persuasion in Advertising Example The Nokia N80 advertisement presents a case in which the aim is not necessary to use a lot of effort in influencing the consumers’ decisions. This can be attributed to the fact Nokia brand is an established brand in the globe and the advertisement is just to reinforce their existence in the market. 2019-07-03 · The systematic route is similar to the elaboration likelihood model’s central route, while the heuristic route is similar to the peripheral route. However, not all researchers agree that there are two routes to persuasion: some researchers have proposed a unimodel of persuasion in which there is just one route to persuasion, rather than a central and peripheral route.